The Art4ACure program and POF’s art therapy program are featured in the UCLA Daily Bruin:

Art4aCure combines creativity with cancer therapy
Program’s untraditional healing methods raise funds for cancer research, help patients cope

By Michael Lowe
Monday, August 4, 2008

Former Bruin Lee Rosen is the founder of Premiere Oncology, which has teamed up with art studio Incredible Artist to start Art4aCure, treatment for cancer patients. Photo by Courtesy of Michael Marshall

Natural light streams through oversized windows and into the sixth floor space where several tables are all covered with scraps of magazines and painting supplies.

Dr. Esther Dreifuss-Kattan approaches her students with trays of pastels, instructing them to close their eyes and draw – surprisingly enough – scribbles rather than fruit or the human form.

Once each pupil’s scribble is complete, she asks them what they see. With the urging of Dr. Dreifuss-Kattan, the nondescript scribble slowly evolves into sailboats, saddles and bicycles.

This is not a scene from a studio in the Eli and Edythe Broad Art Center or the animation room in Melnitz Hall, but an art therapy workshop for cancer patients at the Premiere Oncology Foundation and Art4aCure benefit site in Santa Monica.